The Medical Model: Making the Transition to Providing the Highest Level of Care

by | Feb 28, 2020

About this webinar:

This course will explore adding medical technology and other services to existing optometry offices. We will dive into the planning and execution of adding medical equipment and additional services (myopia management and vision therapy) to expand your role in the optometric community with your patients.

Learning Objective:

  • Understand the financial outlay of adding new equipment and additional services to an existing optometry practice
  • Equipment, doctors, staff, etc
  • Learn the most common obstacles to adding new services
  • Understand the ‘all-in’ approach and not dabbling on each of these services

From the Expert:

Adding additional medical equipment and optometric services to an already busy practice is not an easy decision. We recently added myopia management and vision therapy to our medically driven optometric practice. If you are looking to expand your role beyond exams, glasses and contact lenses, then join us to learn how we continue to expand our role within our community.

About Jeffery Michaels, OD, FAAO

About Jeffery Michaels, OD, FAAO

Jeff Michaels, OD, FAAO is a managing partner of Family Vision Care of Richmond, the largest single-office optometric practice in Central Virginia. This seven-doctor practice provides medical eye care, vision therapy, myopia management, low vision and co-management services. Dr. Michaels spent the last few years helping optometrists implement strategies to improve Medicare payment scores (MIPS compliance). He has taught practice-enhancing topics including advancing technology in the primary care practice; creating a “wow” experience in eye care; and personality differences in the work-place.

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