Business goals should be “big dreams.” They should reflect a long-range vision of your practice, and how you want to move into the future. But “big dreams” are only achieved when you can translate them into a concrete answer to the question “What do we need to do today?”
Specialty services can be a big draw for your practice. Many practices create new initiatives to attract new patients or boost an under-performing part of the business. If you’re thinking about starting a new campaign, or trying to drive new business for a specialty service, don’t forget to plan for tracking!
Training is too complicated, coaching is too expensive, and – here’s the most common complaint – there’s just not enough time in the day. There are a lot of reasons people choose not to undertake team development, but those that do often see tremendous, positive changes within their team, and within their practice.
You can either let your business culture develop on its own, and take whatever arises, or you can make thoughtful, proactive choices that shape your culture to suit your needs and priorities.
You can leverage prescribing language to help your staff have more authority in your dispensary. Help your patients make good choices, and improve your capture rate at the same time, just by implementing strategic changes in your office dialogue.