Specialty services can be a big draw for your practice. Many practices create new initiatives to attract new patients or boost an under-performing part of the business. If you’re thinking about starting a new campaign, or trying to drive new business for a specialty service, don’t forget to plan for tracking!
Training is too complicated, coaching is too expensive, and – here’s the most common complaint – there’s just not enough time in the day. There are a lot of reasons people choose not to undertake team development, but those that do often see tremendous, positive changes within their team, and within their practice.
You can either let your business culture develop on its own, and take whatever arises, or you can make thoughtful, proactive choices that shape your culture to suit your needs and priorities.
The landscape of an optometric practice is decidedly different than it was just 40 years ago. And the speed and scope of those innovative changes are increasing with time. “Business as usual” isn’t really a thing anymore, because we operate in an environment where change is the norm. This has been particularly true for one critical thing in our office – our data.