Frame sales are potentially the biggest revenue driver in your optical. Nothing beats a finely-tuned frame board. When your merchandising options are perfectly tailored to your plans, your patient base, and your bottom line, it can change everything.
We’re always working to make our software better and easier to use. Check out the new, customizable dashboard, transaction drill-downs and we’ve even added a new KPI to your opportunities dashboard.
Business goals should be “big dreams.” They should reflect a long-range vision of your practice, and how you want to move into the future. But “big dreams” are only achieved when you can translate them into a concrete answer to the question “What do we need to do today?”
You can either let your business culture develop on its own, and take whatever arises, or you can make thoughtful, proactive choices that shape your culture to suit your needs and priorities.
The landscape of an optometric practice is decidedly different than it was just 40 years ago. And the speed and scope of those innovative changes are increasing with time. “Business as usual” isn’t really a thing anymore, because we operate in an environment where change is the norm. This has been particularly true for one critical thing in our office – our data.