Take Your Practice to Record-Breaking Success in 2019

Join GPN Technologies and a panel of industry experts in this 5-part webinar series on practice analysis and planning for success in 2019.

Fourth quarter is a critical time for your practice.

This is the time to review the year in-depth: analyze the success of your products, your staff, and your plans; a time to make decisions about where and how to focus for the upcoming year.

As an EDGEPro user, you have access to a powerful tool to help you make the most of this process, and lay the foundations for excellence in the upcoming new year.

Topics covered in this series

Session 1 – November 13, 2018

Boost Sales with Proven Product-Assessment Formulas

Dive into your product lines. Find out how to pinpoint your top sellers, and trim the fat from your frame lines. Optimize your product mix and set up routines for success!

Session 2 – November 20, 2018

Improve Your Staff’s Performance & Effectiveness

Evaluate your team with confidence. Explore the impact of individual KPIs in your dispensary and your clinic, and formulate strategies for improving your staff’s effectiveness.

Session 3 – November 27, 2018

Expert Strategies to Maximize Your Profits with Vision Plans

Your vision plans are critical to your practice. Find out how to pinpoint which ones are working well for you, and learn strategies for making the most of your managed care.

Session 4 – December 11, 2018

Track & Measure the Performance Numbers that Really Matter

Key Performance Indicators are the heartbeat of your practice. Find out how which ones you need to monitor and assess for year-end and next year’s planning.

Session 5 – December 18, 2018

Best Practices for Setting & Hitting Your Goals in 2019

When you’ve done your homework on past performance, it’s time to lay the groundwork for an amazing 2019. Choose your goals wisely and make the most of the new year.

SESSION-1

Boost Sales with Proven Product-Assessment Formulas

About this webinar:

Assessing your product turnover rate in-depth prepares you and your practice for continuing success. Learn how to conduct a turn rate assessment and create a routine for ongoing success in managing your frame products. The right product mix can transform your optical sales. Approach inventory management smartly, and lay the foundation for a successful year in the dispensary.

Learning Objective:

Attendees will learn the basic formulas for calculating product turn rates, and recommended routines and frequency for monitoring product performance. We will demonstrate frame routines using EDGEPro, and how to review product performance using our dashboards and reports.

From the Expert:

Our industry guest will teach attendees how to maximize the use of high margin product in the dispensary, and work with markup strategies in your practice.

November 13, 2018   |   1pm-2pm EST

Katie Lauver, ABOC

Webinar instructor for this session.

Cathy Firman, CPOT, ABOC

Moderator

Featured Speaker

Evan Kestenbaum, MBA

Evan received his MBA (based on unique curricula emphasizing the optical industry) from SUNY at Binghamton in 2006. After graduation, he joined his family’s successful Long Island practice, where he is a full partner. Evan co-founded, and now leads GPN Technologies as COO. His direct involvement with practices throughout the nation has supported the successful development of corporate strategies and business philosophies for independents.

SESSION-2

Improve Your Staff’s Performance & Effectiveness

About this webinar:

Your practice success relies on the performance of individuals – your staff and doctors. Walk through a basic personnel assessment with our experts to uncover your own opportunities for improving and maximizing the performance of the most important resources in your business – the people.

Learning Objective:

Attendees will learn how to use EDGEPro reports and dashboards to understand and calculate individual performance on key performance indicators, including basic sales metrics in dispensary and clinic. 

From the Expert:

Our industry guest will speak about minimum recommended training and skills for dispensary personnel, and discuss the benefits of cross-training in your practice.

November 20, 2018   |   1pm-2pm EST

Cathy Firman, CPOT, ABOC

Webinar instructor for this session.

Nicole Pine

Moderator

Featured Speaker

Michael Della Pesca, ABOM

As president of Quantum Optical, Michael is a pioneer in the field of e-learning and education for eye care professionals. He is the creator and chief architect of the highly acclaimed Internet platform, www.quantumoptical.com, which provides continuing education credits online to certified and licensed ophthalmic professionals worldwide, as well as top-notch training and certification preparation materials. His educational platform and training programs have re-defined the concepts of learning and professional development for optical professionals within the modern environment.

SESSION-3

Expert Strategies to Maximizing Your Profits with Vision Plans

About this webinar:

Working successfully with managed care opens new horizons for profitability in your practice. Learn how to analyze the success of your managed care plans, using basic and advanced EDGEPro tools and reports.

Learning Objective:

Attendees will learn how to understand and analyze the performance of various managed care plans in their office, and assess their contribution to the bottom line.

From the Expert:

Our industry guest will offer strategies on profiting with vision care plans, and making the most of the modern managed care environment.

November 27, 2018   |   1pm-2pm EST

Patti Warren, ABOC

Host and EDGEPro instructor for this session.

Cathy Firman, CPOT, ABOC

Moderator

Featured Speaker

Jay Binkowitz

Jay Binkowitz, co-founder of GPN Technologies, has managed to combine a remarkable mix of history, drive, and experience into a powerful force within the eye care industry. Always a zealous business manager with a strong entrepreneurial bent, he also spent valuable time in his career serving as regional manager at a large chain. When he founded his own optical in Queens, NY, Jay began seeking ways to apply the principles of large-business management on a smaller scale. The eventual result was The EDGE – ultimately EDGEPro – platform, an extraordinary analysis tool that is both accessible and invaluable to thousands of independent practitioners across the country.

SESSION-4

Track & Measure the Performance Numbers that Really Matter

About this webinar:

Do you know your KPIs? Get the inside story on using Key Performance Indicators (KPIs) for success. Learn how to analyze your trends in year-over-year comparisons, and establish a routine for monitoring these high-impact indicators on a regular basis.

Learning Objective:

Attendees will learn which KPIs are must-knows for annual practice health reviews, and how to find them using EDGEPro. Routines for ongoing monitoring, and laying the basis for long-term success will be reviewed.

From the Expert:

Our industry guest will discuss the real-world application of KPIs for day-to-day management of a practice. This working OD will reveal his strategies for using Key Performance Indicators as staff engagement and accountability tools.

December 11, 2018   |   1pm-2pm EST

Jay Binkowitz

Webinar instructor for this session.

Cathy Firman, CPOT, ABOC

Moderator

Featured Speaker

Larry Golson, OD

Dr. Larry Golson is a graduate of the Southern College of Optometry, and a veteran of mission-oriented public health initiatives, providing much-needed vision care to under-served populations. He owns two vibrant eye care practices in the Asheville, NC area. His thriving, award-winning businesses are well-known locally for extraordinary achievements and service to the community.

SESSION-5

Best Practices for Setting & Hitting Your Goals in 2019

About this webinar:

Goals are critical to your business success. Equally important are choosing the right goals and opportunities for new initiatives, and optimizing them for successful implementation. Learn some critical ‘best practices’ for choosing your goals and planning your strategies for 2019.

Learning Objective:

Attendees will learn how to use EDGEPro tools to identify and select the most profitable business improvement goals for their practices. With our opportunities dashboard, and the EDGERanks national and regional benchmarking, we will identify the “holes in the bucket” that we can leverage to make high-impact incremental improvements in the bottom line.

From the Expert:

Our industry guest will discuss smart, proven strategies for creating successful initiatives and achieving business goals for success. From selecting the right focus to motivating and engaging staff in the process to follow-up routines, she will review the best way to ensure your strategies are successful.

December 18, 2018   |   1pm-2pm EST

Yvonne Pelkey, ABO-AC

Host and EDGEPro instructor for this session.

Cathy Firman, CPOT, ABOC

Moderator

Featured Speaker

Rebecca Johnson, CPOT, COT, COE

Rebecca Johnson has been working in eye care and forging new pathways in smart business management since 1983. She is nationally known as an exciting speaker who brings a highly professional, forward-thinking view to the ophthalmic industry. Rebecca has consulted independently, is a prolific and often-published author, and is currently serving as Education Director for Eyefinity. She has been honored by Vision Monday as one of the “Most Influential Women in Optical,” and we couldn’t agree more.

Our Sponsor

The Pinnacle Program by Quantum Optical

This workshop, developed by opticians and optical instructors, is perfect for anyone selling or dispensing eyewear. It is designed for new-hires, existing staff with no formal training, and apprentice opticians. The target audience is individuals that work in a dispensing or sales capacity of independent optometric/ophthalmic practices or in independent optical stores.

Don’t Have EDGEPro?

Contact

GPN Technologies

303 Smith Street
Farmingdale, NY 11735

833-EDGEPRO or
(833)-334-3776

Sales@GatewayPN.com