The optometric world is (as industries go) comparatively intimate and self-acquainted; good or bad reviews get around quickly. We are pleased to share with you what has become pervasive, across-the-board reviews, namely: Practices using GPN have INDEED experienced increased revenues, smoother efficiency, and extreme competitive advantages.

We work hard to serve our practice partners. The following testimonials are genuine, and laud the successful impact of our advanced, proprietary tools and technology, our forensic analysis and our elite consultative services.

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Neil Gailmard, OD, MBA, FAAO  Munster, Indiana

 “I have always known that practice metrics are important for managing my practice and in my work with consulting clients, but The Edge and the Forensic Study by GPN has provided me with data I didn’t even know I had.  Finally, I can see how profitable my practice is with each vision plan we accept!  I can instantly analyze any sector of the practice I choose such as frames, contact lenses, exams by type, medical eye care and on and on.  Trends jump out at you in the form of bar graphs and line charts.  The Forensic Study lets me instantly analyze practice income and expenses in multiple ways and it is truly eye-opening to break out the optical as if it were a stand-alone business.  This software makes management decisions easy and it has helped me to increase gross and net revenue in my practice.”

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Dr. Matt Dixon - Perry Ga

“Having The EDGE system provide me the information I need to make business decisions. It’s important to have quick access to my information. We have two roles: we’re the doctor and we’re the business manager. Most of us got that job without any training whatsoever. Plus, there’s such a limited time to make yourself better at the task if you have only a few hours a week to spend on it. With my practice management system I can review my doctors’ records – both my own and my part-time associate’s. But when I want financial and sales data, I look at The EDGE. I can analyze sales data by optician, doctor, location or insurance provider, at any time as well as comparing month-to-month numbers or run a quick analysis to determine eyeglasses Rx capture rate. That’s my 2,000-foot view, but I can also zoom in for a 2-foot view. If I want to see what a certain patient or patients with a certain kind of insurance paid for frames, I can do that. Now the staff and I can recreate what occurs and how it can be better managed. . That’s why I am pleased to have found the consultative services of GPN and The EDGE.”

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Dr. Mark Feder - Norwalk Ct

“The Edge is the best tool available today to analyze the financials of your practice.  It is a “must have” for anyone who wants to take their practice to the next level”. 

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Dr. Lorie Lippiatt - Salem, Ohio

"Jay Binkowitz, and the team at "The EDGE" really understand Optometric practice, and the significance of using your data to improve profitability. It is no longer "enough" to rely on your practice management software for critical business analytics. The EDGE and its comprehensive reporting capabilities, will become the management standard for Optometrists."
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Dr. Kim Castleberry - Plano, Texas

"Most doctors know business analysis is key to practice success. We also know getting data from our practice management systems is hopeless. The EDGE from GPN provides Fortune 500 data power from your practice management system yielding real-time meaningful business analysis information. Moreover their consulting services can get your practice off dead center. The EDGE takes our OfficeMate and ExamWriter data to a new level of practice management."

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Chris Teichmiller, OD Decatur, Alabama

"I have no reservations in wholeheartedly recommending Jay and the GPN team to any optometrist who is looking to make more money in their optical.  I had been looking for Jay for a long time, but had just about given up in finding someone that could accurately access the pulse of my optical.  GPN not only saved and revived my optical but they have it thriving even in this difficult economic time.  They helped evaluate all my managed care and removed product that was costing me money and replaced it with product that we could make money.  We made the decision to use branded product and sell more higher end frames and lenses.  Also, Jay helped me in the hiring process to find an outstanding retail manager.  He also helped establish the pricing structure with private pay and managed care.  They have helped me run the optical as a separate business and determine how much money it is making me."

"All the recommendations were put in place last July and since that time, I have had anywhere from 18% to over 27% growth per month over the same period the previous year.  Year to date since last July I am averaging over 22% increase in my overall collections and the optical is up 50%.  Not bad for an 18 year old practice, producing over $1 million and with collections over $800k.  I have a heavily medical optometric practice and my optical did $200,000 in 2007.  In the last half of 2008, my revenues in my optical had increased to almost $150,000."

"On an more important note, the beauty of the process is that GPN works to empower your staff to make all these changes without you having to be the person doing all the implementing.  Jay and GPN has their action list and yes there are some things that you are responsible, but they help you every step of the way.  They respond very well to Jay and they love talking to him.  He has been great to communicate with via email but will make the time to talk to you if you have a question."

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Dr. Chris Hobson, OD – Kennesaw, GA

“Personal, one-on-one. Definitely not a cookie-cutter type of service.
“They get to know the practice before making recommendations and decisions.“
“Their changes have made a very positive effect on our patients and staff. My staff is energetic and enthusiastic about their jobs and their atmosphere!”
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Dr. Barbara Marcussen - Belmont, NC

  Q. How do you feel about The EDGE?

  A. I just wanted to let you know that since we have started using the edge that we have focused on frame cost for the first time ever! I have never really thought about what the out of pocket frame cost is for aour opticians we were have raised our out of pocket cost to a patient just about $20 on average so far in May!!! I am really excited about this progress. Thanks for working with us. patient. Since looking at the numbers and talking with

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  Dr. Gary Murrell - Anniston, Alabama

  Q. How do you feel about The EDGE?

  A. It opens up a whole new way of looking at my practice and more importantly, gives me insight as to improving the bottom line. I am seeing trends in usage and even trends per doctor that were not apparent previously. Really fascinating. Thanks for all of your help.

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Dr. Gary Morgan - Peoria, AZ

  Q. How do you feel about The EDGE and the GPN team?

  A. The Edge and the GPN team have definitely exceeded my expectations. After I completed the training program I was able to understand how to identify what was happening in my practice as it pertains to patient mix, staff, products, pricing, managed care and by doctor. They offered practical information and philosophies that allowed me to make changes that impacted my bottom line.

The use of the system is easy because they explain numbers using visuals. The tools they have, like the price point matrix and the dispensary break out, allow me to understand what is happening on a day to day, week to week or month to month basis and I have access to all of the information 24/7 because it is web based. The reviews they provide are really intuitive and allow me to focus on what is important about my practice as opposed to just comparing me to national averages.

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Dr. Thomas Doud - Hartland, MI

  Q. What do you like most about using The EDGE?

  A. Nearly instantaneous information, the ability to focus on very small sectors of my practice.

  Q. Do you consider the training and evaluation that GPN provides valuable to your business? 

  A. Yes. This has been very helpful. I am not very retail savvy and I feel this gives me the tools to improve how we structure pricing and sales.

  Q. Could you tell us a few words on how you think this will impact your business?

  A. One of the very powerful tools is the ability to show staff how they impact the business. Some of the strategies we recently started were easy to track and monitor success with GPN. I can't imagine not having this tool.

  Q. Other Comments

 A. I would advise anyone to get this program.

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Dr. John R. Scibal, OD Moorehead City NC

"Despite owning a very successful office I knew there was room for improvement.  In particular, I realized that the optical dispensary was running itself with no direction, and it was too important an area to delegate to someone simply because they had the most tenure.  Consultants are quick to tell you how important the optical is to a practice's success, but Jay was the only one to actually provide a professional management plan.  He understands retail, and helped reorganize my entire optical using merchandising, product mix, new pricing and packaging structures, and sales training.  The EDGE online sales tools have allowed me for the first time to analyze the health of my practice instantaneously, and to monitor individual frame stylists sales.  GPN has helped me become more profitable without working harder!"

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Michael S. Cohen, O.D.  Berlin, NJ

To whom it may concern,
I first learned about The Edge software at the Visionomics program offered last March at Vision Expo in New York City. I attended this seminar because my practice was being seriously impacted by the downturn in the economy due to the recession. Jay Binkowitz was the provocative speaker and Evan Kestenbaum was the genius behind the scenes who developed this software that helps you to track your practice's financial benchmarks.

I first learned about the value of benchmarking from Al Cleinman, proprietor of Cleinman Performance Partners. I believe that The Edge system adds another dimension to benchmarking.  It really helps you to break down the performance of your optical into understandable packets of graphs and charts.  Evan and Jay went out of their way to assist me through the process of evaluating the productivity of my optical and understanding just what all those data points mean, thereby helping me to make my optical business more profitable. In addition, they offered tried and true ideas on how to implement new ideas into my practice.  Despite a shrinking economy,  Four County Family Eye Care Center has managed to weather the storm by finding new ways to keep the practice moving forward with the help of The Edge and the cogent advice proffered by Jay and Evan.  I would highly recommend that you give my friends at Gateway Provider Network an opportunity to assist you to find the answers to the questions that are keeping you awake at night.